It didn't take much searching to find examples of dropshipping in action. In fact, it was pretty much thrown straight at my face the second I opened Facebook this morning and here it is:
How can I be so sure this is dropshipping?
I can't be 100% sure as I don't know them personally, but I can say with some degree of certainty this is dropshipping in action
Key signs to spot dropshipping in action:
- Paid Ad. It is very rare these products come up in your feed in any other form. The paid ad ensures audiences showing particular interests get eyes on your product
- Time Limits. You have to buy this product and you have to buy it NOW! A common tactic used in getting your item to sell is to give the customer a sense of urgency or doubt it will still be there tomorrow. This is shown in both the "FREE workout plan today only!" and also an area on their site which I will come onto shortly.
- Discounts. You will often see what appear to be heavy discounts in place to attract customers. The legitimacy of these discounts can often be questioned as you set the RRP yourself...
- Free Shipping. Not many will get away without offering free shipping as this appeals to buyers.
If you keep an eye out for these key signs you will start seeing dropshipping more and more, especially on social media platforms. Whilst some of these signs may seem a little pushy and predictable, if you get your advertisement in front of the right people your product will sell!
So, in aid of this post I clicked on to the website to take a look around. You all owe me for this one because now for weeks targeted advertising will think I want to purchase The Muscle Board!
As I mentioned earlier there was another instance of time limits being added on their website which I am sure you can see clearly. A timer! A timer that likely resets every day, but to a one-stop consumer this could force them to purchase sooner rather than later.
The website was a long, single page of information, imagery and videos. This is generally a key sign that Shopify or another form of dropshipping facilitator has been used.
There is often not much at all to their websites as people who are into dropshipping really don't have a massive amount of love for The Muscle Board at all. It will be one of many products in their inventory and building a fully padded out website with multiple pages for each product would be very time consuming and may be a wasted effort when just a one page site can get the job done!
So is this a good example of dropshipping or a bad one?
Well, it came up on my news feed and I am into training the body so I guess their targeting is pretty good! The product is advertised well and the imagery/video content has been done professionally. I would say this product is likely of a good quality given the price and if I was in the market for some home-based exercise this could be a winner so yeah, I think it is a good example as it goes!
The only concern I would have is the fact we don't know how much money they are spending on advertising. As long as they have done their maths and the profits outweigh the advertising fees all is good. As soon as you are constantly in deficit through advertising you need to monitor it closely!